Objective
Showcase the Colombia Espresso Experience as premium and personal. Build a bank of assets for web and social. Reach cyclists through a trusted voice to drive global interest and inquiries.

Made
On location photography capturing rides, crew, dynamics, and stay moments. Story-led ambassador posts by Rik on Instagram and Strava. A long-form article on Rik’s personal blog documenting the experience with a curated photo set. Web copy support for Clipped to align tone and structure.

Distribution
Owned channels on Instagram and Strava for Clipped. Ambassador distribution via Rik’s Instagram and Strava. Article published on Rik’s well-read blog and reused across Clipped’s channels. Measurable distribution.

Outcome
A versatile image bank for a full season of use. Authentic reach through a creator riders trust. Strong engagement on ride-led posts and a long-form article that continues to drive via SEO and GEO.

Results

• 10 Instagram posts

• daily Instagram stories

• 561.2k Instagram reach in 30 days

• newsletter item to drive blog traffic

• 838 recipients, 73.80% open rate, 133 clicks to the blog

• 1 long-form blogpost

• 132 average monthly visits to the article with 5:28 average read time

• 148 high-quality images delivered for Clipped’s image bank

• separate web copy provided for Clipped

Services
Photography · Copywriting · Ambassador Program

Credits
Rik de Voogd