DESTINATIONS
LATIN AMERICA
Latin America is not the first place most European or American cyclists think of when planning a trip. Maybe Colombia. But even then, the hesitation is always the same question. Is it safe?
The people at Clipped Experience know the roads, the stays, the climbs, and every reason to go. They host curated luxury tours across Latin America. And they asked us to come along. Ecuador first. Then Colombia. Then Mexico.
To show the world it can be done. Safely and beautifully.
OBJECTIVE
Put Latin America on the map for cyclists who want to go but aren't quite sure they should. Show the Clipped Experience as premium, personal and safe across three destinations. And create an image and video library they can keep pulling from long after we leave.
MADE
On location photography by Rik across Ecuador and Colombia. The rides, the crew, the stays. Long-form articles documenting both trips in full, covering routes, altitude, safety and the local knowledge that makes each Clipped Tour stand apart. Web copy support to align tone and structure across their channels. A brand video for the Mexico Sierra Gorda Experience, shot and edited by Arnau, capturing the landscape, the stages and the particular feeling of going somewhere most people haven't.
DISTRIBUTION
Ambassador storytelling via Rik's Instagram and Strava across Ecuador and Colombia. Daily stories and posts reaching a large cycling audience over thirty days per destination. Newsletter items driving traffic to the articles. Both long-form articles reused across Clipped's own channels and still ranking in Google. The Mexico brand video distributed across Clipped's social channels and being used as hero content on their homepage.
OUTCOME
An image and video library across three Latin American destinations. Authentic reach through a voice that cyclists in Europe and the US trust. Two articles that answered the question holding most people back, honestly and in full. And a brand video that became the face of Clipped's online presence. Latin America was always worth the trip. It just needed the right story told about it.
RESULTS ECUADOR
/// 514.8K Instagram reach in 30 days
/// 140 high-quality images delivered
/// 77.1% email open rate
/// 119 clicks to the blog
/// 104 average monthly article visits
/// 4:43 average read time
RESULTS COLOMBIA
/// 561.2K Instagram reach in 30 days
/// 148 high-quality images delivered
/// 73.8% email open rate
/// 133 clicks to the blog
/// 132 average monthly article visits
/// 5:28 average read time
RESULTS MEXICO
/// full brand video
/// video cuts for different purposes
MODULES
/// Campaign Content
/// Ambassador Marketing
/// Editorial Partnerships
STORY FORMAT
Adventure
CREDITS
Rik de Voogd Arnau Lumeras for Clipped Experience
