WE ARE
E2.718 STUDIO
NO BIG AGENCY. JUST CREATORS WHO GET IT. CREATORS WHO ACTUALLY RIDE.
ABOUT US
We don't create stories in studios. We create them on the road. Across communities. Across places cyclists think they know. Even in places you're not sure you can.
E2.718 is a boutique storytelling studio. No big agency. No casting. No staging.
Just a small, focused team backed by a global network of creators who really ride.
OUR STORY
E2.718 is a nod to Euler's number. A mathematical constant that describes natural, compounding growth. We chose it because that's what we believe in.
Not forced growth. Not campaigns that spike and disappear. Structure, consistency, and stories that compound through likeability and trust.
OUR TEAM
silas godard
BRAND PARTNERSHIPSSilas is Partnership Manager
for Brands at E2.718 STUDIO.
He has always worked at the intersection of people and story. Starting in sports administration, running programmes for over 1,500 kids a week, he learned early that the best partnerships are built on trust. That led him into marketing recruitment, where he saw strong brands being carried by people.
Then came a creative leap. He and his wife built an internationally recognised wedding photography studio. Awards. Weddings around the world. And a decade of learning to tell someone's most important life story well.
Cycling has been a constant throughout. What started on a university bike became a ritual of early rides after years of basketball injuries. It changed how he thinks.
At E2.718, he now leads brand partnerships.
rik de voogd
MANAGING DIRECTORRik is Managing Director
and Co-Founder of E2.718 STUDIO.
He has spent most of his life running two careers at once. One in business. One on the bike.
With over twenty years in marketing, he has worked across management and consultancy roles. Besides that, from ’98 to ’14, he spent racing bikes. Chasing results and expectations. Until he realised he enjoyed riding a lot more once he stopped trying to prove something.
That shift changed everything. Cycling became less about performance and more about experience. Freedom. Curiosity. And eventually, storytelling.
Which then turned into E2.718 STUDIO.
Now he combines business sense with a slightly obsessive love for cycling and visual storytelling.
ruben hoogland
STRATEGY DIRECTORRuben is Strategy Director
and Co-Founder of E2.718 STUDIO.
He always had two obsessions. Cameras. And bikes. And both started before he could explain why.
Cycling started at eleven. First as an athlete, later working around events, brands and stories that surround it. Photography started even earlier. As a kid, filling photo books with disposable camera images. Guided by instinct.
He studied business and marketing, giving him a clear sense of how images need to function. Not just what looks good. Also knowing what works.
That combination, visual instinct, strategic thinking, and a deep understanding of the cycling scene, is what he brings to E2.718 STUDIO.
He now leads strategy and creative direction.
chris mcknight
DESTINATIONS PARTNERSHIPS
Chris is Partnership Manager
for Destinations at E2.718 STUDIO.
He believes cycling is the best way to see the world. Not only as a slogan. But as something he has tested repeatedly on long roads in places most cyclists never reach.
He has raced. Even ultras. But what he keeps coming back to is simpler than that. Leave early in the morning. To keep riding until sunset. Just to see what's there.
A smartphone and a curiosity about light turned into a second obsession with photography. Showing how it feels to ride somewhere and making other cyclists want to go there became his work.
Alongside E2.718’s destination partnerships, he runs Altus Collective, a boutique travel agency for cyclists.
OUR ALLIANCE
Our alliance spans every continent. And everyone on our list really rides. As a habit. As a ritual. And in some cases, as an obsession.
They work in two directions. Some work behind the camera. Photographers and videographers who bring stories to life. Others carry those stories forward. To an audience that follows them because they want to ride what they ride, and go where they go.
