YOU LACK A REASON
TO BE CHOSEN

Press trips. Hollow collaborations.
Influencers getting likes from people who will never book.

That’s not a strategy. That’s just noise.
And that’s not working.

Meanwhile, the cyclist planning their next trip is going somewhere else.
Following someone they trust. Riding a road they've never heard of.

That destination did one thing right.
They stopped marketing. And started telling stories.

WE PUT DESTINATIONS IN FRONT OF MILLIONS OF CYCLISTS

WHO TRAVEL AS PART OF THEIR LIFESTYLE

WE CREATE

STORIES

FROM ALL OVER THE WORLD

There’s more than one way to tell a cycling story.

Some happen inside local communities. Some just outside the obvious. And some far beyond it.

We work across all three.

We ride with people. Across cities, countries, and their local communities. No casting. No staging. No scripts. Just real rides, happening anyway. That’s where good stories come from.
Different cyclists. Different places. Same stories. But told in a hundred ways. For destinations, it shows what a place actually feels like from the bike.

Most cyclists go to the same places. So do we. We just don’t take the same roads. Because what’s popular is rarely great. Busy climbs. Obvious cafés. Predictable routes. We skip that. And find something new just outside the frame. That’s where great stories start.
Familiar names. But different perspectives. Same region, seen a completely different way. For destinations, it spreads attention beyond the hotspots.

Most cyclists ride where they feel comfortable. We go where that’s not so obvious. Places you’re not even sure you can ride. Or should. That’s the point. Because the further you go, the better the stories get. Different culture. Different climates. Different terrain. Heat. Dust. Rain. Altitude.
Not everything is polished. That’s why it works. For destinations, it puts unknown places on the map.

OUR APPROACH

PILOT

You need proof your destination is worth riding.
We need to see it for ourselves.

Two of us come to you. Six days on the bike.
Camera in hand. We ride, we shoot, we post.

You get the images you need.
We get the story we need to tell.

WHAT YOU GET

/// 50+ professional images for your owned media
/// organic 150-300K reach to a cycling audience
/// bookings generated through Altus Collective

ACTIVATION

Now we move from pilot to strategy.
Scaling the story and scaling the reach.

Two photographers, a videographer, and a writer.
Four different voices reaching different audiences.

The story goes out across multiple channels.
And keeps working long after we leave.

WHAT YOU GET

/// organic 500K to 1M+ reach across our channels
/// photo, video, and editorial across platforms
/// a multi-platform story arc around your destination

RETENTION

When it works, you do it again.
Different creators. Different angles.

The same destination kept alive in the minds
reassuring cyclists they need to return.

Ongoing storytelling that compounds over time.
Built around your goals, your seasons, your growth.

WHAT YOU GET

/// rotating creators across platforms and markets
/// compounding reach around goals and seasons
/// reassuring cyclists to visit your destination