• Objective
    Bring La Genzianella’s summer concept to life. Blend epic cycling with timeless style and understated luxury. Create assets that speak to cyclists with taste.

    Made
    A multi-day alpine story shot by Alessandro Salvaggio. Couples travelling together. The men riding Stelvio, Gavia, and Mortirolo. The women modelling wellness, leisure, and quiet moments around the hotel. Night and morning scenes. A visual narrative where hard efforts meet soft landings.

    Distribution
    Used across La Genzianella’s website, newsletters, and social channels. Organic posts during and after the stay. Paid lifts on selected assets. Ambassador storytelling to extend reach.

    Outcome
    A premium image bank that sells the stay by selling the vibe. Hotel as backdrop and host. Cycling culture presented as style, recovery, and place. Assets reusable across seasons and platforms.

    Results

    • 12 Instagram posts

    • daily Instagram stories

    • 694.7k Instagram reach in 30 days

    • 278 high-quality images delivered to La Genzianella’s library

    • Images used on website, newsletters, and socials, organic and paid

    Services
    Photography · Ambassador Program

    Credits
    Alessandro Salvaggio

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