DESTINATIONS

ITALY

Every serious cyclist can pin Bormio on a map. At the foot of the Stelvio. And the Gavia. And the Mortirolo. For cyclists, this is a bucket list item.

Alpine Chic Hotel La Genzianella has been welcoming cyclists for decades. With alpine hospitality that understands cyclists’ needs.

But in Bormio, cycling hotels are found around every corner. La Genzianella needed the specific story that brings cyclists with taste to their door.

OBJECTIVE
Bring La Genzianella's cycling concept to life for cyclists who value quality over spectacle. Show that Bormio, and specifically La Genzianella, is worth choosing above the many alternatives. Create a premium image library across cycling, wellness, gastronomy and quiet luxury.

MADE
A multi-day story shot by Alessandro and Rik. Couples travelling together. The men riding the Stelvio, the Gavia, the Mortirolo and far beyond those giants. The women experiencing wellness, leisure and quiet moments around the hotel. Breakfast scenes. Dinner scenes. A visual narrative where hard efforts meet soft landings. Plus, a long-form article on Rik's blog covering the full experience.

DISTRIBUTION
Organic posts and stories during and after the stay, across Alessandro's and Rik's channels. Images delivered to La Genzianella for use across their website, newsletters and social channels. And a newsletter item driving traffic to the article.

OUTCOME
A premium image library that sells the stay by selling the feeling. Cycling culture presented as style, recovery and place. Assets still being used seasons after the job. An article still pulling readers long after the visit.

RESULTS

/// 694.7K Instagram reach in 30 days

/// 278 high-quality images delivered

/// 73.0% email open rate

/// 141 clicks to the blog

/// 62 average monthly article visits

/// 4:31 average read time

MODULES

/// Campaign Content

/// Ambassador Marketing

/// Editorial Partnerships

STORY FORMAT
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