DESTINATIONS
THAILAND
A country like Thailand is not the first place you think of when you think cycling. No obvious reason to go. And exactly that makes it worth the adventure.
Think endless red dirt roads and extreme heat, combined with hospitality from people who have nothing and give everything.
This story wasn't commissioned. Just a creator from our alliance who set off to ride 500 km through Thailand because he wanted to know what was there.
OBJECTIVE
No objective was set in advance. Alexandre rode because he liked the idea. What the story proved is that Thailand has something worth telling and how it can end up on a cyclist's radar through an authentic voice.
MADE
A long-form blog documenting six days of bikepacking from Bangkok to Chiang Mai. Photography across every stage of the route. Instagram content published across Alexandre's channel throughout and after the trip.
DISTRIBUTION
Published on Alexandre's blog, read by cyclists across Europe and beyond. Instagram content shared across his channel reaching a highly engaged cycling audience. A story people chose to follow because it is real.
OUTCOME
Thailand on the cycling radar. Because someone rode it, shot it, and told the story straight. That's what our alliance does. And that's exactly why it works so well.
STORY FORMAT
Adventure
CREDITS
Alexandre Gazquez
