Objective
Launch Fara’s F/All-Road with a hero video that sells ride feel and function. Create short cuts for online activations across owned and paid media.

Made
A hero header film for the homepage and product page that balances real riding with a clear voice-over on key features. Short social edits cut for owned channels and paid. Shot list focused on mixed terrain and the use cases the bike is built for. Script support for a precise, human voice.

Distribution
Website hero placement on the F/All-Road page. Short cuts released across Fara’s owned channels with variants for social and paid.

Outcome
A product story that feels honest and considered. The riding looks real. The features land clearly. Stronger launch assets for web and social that can be reused through the season.

Results

• Hero header video delivered for the F/All-Road page

• Social cuts produced for reels and paid placements

• Script and VO guidance aligned to product truths

• Asset package delivered to spec for web and channels

Services
Videography

Credits
Arnau Lumeras