Objective
Support Framesandgear’s move from a small Copenhagen maker to a global premium brand. Build a clear brand foundation. Create the content and cadence to fuel a rebrand and keep channels alive.

Made
A practical branding guide and content strategy that sets voice, visuals, and priorities. A package to align an external agency for a full site and Instagram rebrand. Product photography for the new webshop. Ongoing photo and video assets for new products, campaigns, and always-on social.

Outcome
A clean brand presence with a premium feel. From “another component shop” to “the place to get this.” Consistent quality. A library that grows each month and supports direct sales and partnerships.

Results

• Brand guide and content strategy delivered and adopted

• Web and Instagram rebrand executed off our brief

• Product image sets created for the refreshed webshop

• Monthly asset drops ongoing for new products and social

Services
Branding · Content Strategy · Content Planning · Photography · Videography

Credits
Alexandre Gazquez