• Objective
    Announce the opening of the third MAATS store in Rotterdam with energy and edge. Build hype before launch and signal the city vibe without giving everything away.

    Made
    Two short teaser reels for Instagram. A night shoot through Rotterdam with iconic architecture, revealing the location. Fast cuts. Raw electro music to match the city. The first reel says there is something cooking. The second reel says opening soon. Same visual grammar. Same pace.

    Distribution
    Posted on the Maats Cycling Culture Instagram account as pre-launch teasers to prime the community and spark genuine engagement.

    Outcome
    Both reels outperformed the account average for views and engagement by roughly three times. Strong comment threads. Clear lift in pre-opening buzz.

    Results

    • Reel 1: ~13.8k views and 102 comments

    • Reel 2: ~15.2k views and 55 comments

    Services
    Videography

    Credits
    Acid Films

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